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15 Examples of How to Respond to Negative Reviews

Negative reviews happen, but knowing how to respond to negative reviews can improve your business’s reputation. Here are negative review response examples by industry to help you handle feedback professionally.

Generic Responses for Any Business

Some complaints apply across industries. Below are examples of how to respond.

1. General Service Complaint

Review:
“The service was slow, and I didn’t feel valued as a customer.”

Response:
“Thank you for your feedback. We apologize for the delay and will address this to improve future experiences. Please contact us directly so we can make it right.”

2. Customer Care Complaint

Review:
“The staff was rude and seemed uninterested in helping me.”

Response:
“We’re truly sorry about your experience. This isn’t what we aim for, and we’ll address this internally. Please reach out to us at [contact info] so we can resolve the issue.”

3. Quality of Experience

Review:
“The experience wasn’t as advertised. I expected much more.”

Response:
“We regret not meeting your expectations. We take your feedback seriously and will work on improving. Please contact us at [email/phone] so we can offer a solution.”


Industry-Specific Responses

Tailoring your response to negative reviews based on your industry can significantly enhance its effectiveness. Different sectors have unique customer expectations, and addressing those nuances in your responses can demonstrate a deeper understanding of your audience’s needs. Here’s How to respond to negative reviews for restaurants, retail, and services.

Restaurants and Cafes

4. Food Quality Complaints

Review:
“The food was cold and lacked flavor.”

Response:
“We apologize for the poor food quality and will address this with our kitchen. We hope you’ll give us another chance to impress.”

5. Slow Service

Review:
“The service was really slow, and we waited an hour for our meal.”

Response:
“We’re sorry for the wait and understand your frustration. We’ll improve our service times moving forward. Please reach out so we can make it up to you.”

Retail and E-commerce

6. Product Defects

Review:
“I received a defective product.”

Response:
“We’re sorry for the defective item. Please contact us at [email/phone], and we’ll be happy to offer a replacement or refund.”

7. Shipping Delays

Review:
“My order arrived late without updates.”

Response:
“We sincerely apologize for the delay and communication issues. We’ll work to resolve this moving forward. Please contact us for a resolution.”

8. Wrong Item Shipped

Review:
“I received the wrong item, and no one has fixed the issue yet.”

Response:
“We’re sorry you received the incorrect item. Please contact us at [email/phone], and we’ll make sure to send the correct order immediately.”

Hospitality (Hotels, Spas)

9. Cleanliness Issues

Review:
“The room wasn’t clean when we checked in.”

Response:
“We’re sorry for the cleanliness issue. This isn’t up to our standards, and we’ll address this with housekeeping. Please contact us for assistance with your stay.”

10. Booking Problems

Review:
“My reservation wasn’t honored because the hotel was overbooked.”

Response:
“We apologize for the booking issue. We’re taking steps to prevent this in the future. Please contact us so we can make things right.”

Healthcare and Wellness

11. Appointment Issues

Review:
“I waited over an hour for my appointment with no updates.”

Response:
“We’re sorry for the delay and lack of communication. We’re working to improve our scheduling. Please reach out so we can resolve this.”

12. Billing Problems

Review:
“I was overcharged and couldn’t get a clear explanation.”

Response:
“We apologize for the confusion with billing. Please contact us, and we’ll review your charges and correct any errors.”

Services (Plumbing, Movers, etc.)

13. Unprofessional Staff

Review:
“The team was late and unprofessional.”

Response:
“We sincerely apologize for your negative experience with our team. We’ll address this internally and would like the opportunity to make it right. Please contact us at [email/phone].”

14. Overcharging

Review:
“I was charged more than the estimate, and no one explained why.”

Response:
“We’re sorry for the pricing confusion. Please contact us so we can review the charges and ensure clarity going forward.”

15. Damaged Property

Review:
“The movers damaged my furniture during the move and didn’t offer a solution.”

Response:
“We’re truly sorry about the damage caused during your move. Please reach out to us at [email/phone] so we can resolve this by offering repair or compensation.”

Final Thoughts

Knowing how to respond to negative reviews thoughtfully can turn a negative experience into a positive opportunity. Use these negative review response examples to handle feedback professionally and maintain trust with your customers.